Leader's words

Addressed by CEO

People Oriented, Coexistence and Common Prosperity

For more than 30 years of trials and tribulations, Guangdong Master Group Co., Ltd. has always persisted in the vision of “manufacturing the best kitchen ware in the world and creating the first-class brand in the world”. While making remarkable achievements, it has profoundly considered its yesterday, today and tomorrow.

Facing its clients, partners and investors, Guangdong Master Group Co., Ltd. has always born its enterprise mission and responsibilities in mind. It has constantly pursued higher-quality products and created higher value for its clients through constant technical innovation; we have actively introduced talents, established a mechanism of recommending any talented person and set up an open stage for our employees; we have insisted on humanistic care in order to create corporate culture with cohesion and a sense of belonging; we have reformed the assignment system in order to make our employees share the achievements of enterprise development in the process of creating value for the Enterprise; we have adhered to low-carbon development, supported the programs for public good and had the courage to bear social responsibilities.

In recent years, the international market has been continuously low and severe. With joint effort of all our employees as well as the care and support of governments and departments at all levels, the Group has implemented enterprise transformation and upgrading, carried out such projects as “substituting machines for manpower”, technology transformation, brand and talent strategy. As a result, the Group has achieved rapid development in terms of business. To be exact, the average value of sales from product export since 2011 has increased by 20% and the value of sales from export was up to 130 million US Dollars in 2014.

The fundamental way for an enterprise to develop is continuous reform and innovation. In 2015, we will unswervingly implement innovative development. In particular, we will make new breakthroughs in terms of deepening management system and responsibility mechanism. All in all, we will take a new step forward in order to realize the group management ideas of “joint innovation, sharing and achieving a win-win situation”.

A person can rise abruptly based on its accumulated strength. We are confident of leading our team to be courageous to face the challenges on our way and thus create higher value for our clients, partners, investors and employees by making more excellent achievements!

CEO: Liu Bingyao
Guangdong Master Group Co.

Group Introduction

Guangdong Master Group co., LTD., the headquarter located at Xinxing county of Guangdong province in China, is the one of the maximum high-end stainless steel products enterprise in global.

Master Group was founded in 1988; from 1992 the company specialized in the manufacturing of stainless steel kitchenware products. The factory that expanded in 2001 covers an area of 230000 square meter, the standard factory building covers the area of 150000 square meters, with a total investment of more than $8000, with more than 2000 advanced machinery and equipment, more than 3000 employees, and a high-quality technical team, professional in producing high-end stainless steel and the kitchen small home appliance products. In the 10 luxury brand vendors of kitchen utensils in the global, there are seven in production in Master Group, the high-end kitchen products are exported to all over the world, covering the global market like Europe, North America, Australia, Asia, South America and Africa, etc.

In 2011, Mater stainless steel products co., LTD. upgrade to Guangdong Master Group co., LTD., has become the jurisdiction subsidiary of Master Group Global co., LTD. (Hong Kong), Guangdong Master Kitchenware co., LTD., Guangdong Master Electrical Appliance co., LTD., Guangdong Hantz Metal wares Co., Ltd. ect. , the business covers the kitchenware products processing, import and export of foreign trade and independent brand operation, tourism and real estate development, and many other business areas.

For years, Master Group insists technology creation as the principle of enterprise development, established the technology research institution, and established the “university-industry” and postdoctoral centre cooperation with many colleges and research institutions at home and abroad. The company sets up a consultant team that formed by the famous professionals and scholars from Shanghai Jiao Tong University, Xian Jiao Tong University, Shanghai Institute of Technology. Now, the company owns over 150 patents, and obtains the certification of ISO9001:2008、TUV、SG、ELT、CB、BSCI and so on.

Group Vision

Forging the first class brand, building one centennial corporation is our company’s vision.

We build brand influence and better corporate image enterprise, the company has become one of the largest manufacturers of high-end kitchenware, the export at the forefront of China manufacturing stainless steel kitchenware, we are moving towards modern and international enterprise transformation upgrading.

Forging the first class brand, our company insists the brand developed orientation “high quality, good service” and wins a place as global market. We introduce high-tech talent, breaks in technical innovation level, takes customers` satisfaction as the aim of developing new product and content them in the extreme.

Building the one centennial corporation, we must establish a good development strategy, to build a strong leadership. A unity and cooperation staff team can make the team express the best performance.

For sustainable and stable development of enterprise, the employee should have good ideological morals, high responsibility, and high sense of devoting and being master; as to the leaders, they should have a broad and grateful mindedness, make a good example, be self-discipline, be kind to employees and clients, and be responsible and devoted spirit, establish a stable foundation for high performance and sustained develop.

The company should build a good communication platform with employees, and contribute ideas for company`s development. Then, we can build the one centennial corporation.

Development of the Group

  • 1988
  • 1998
  • 2005
  • 2008
  • 2011
  • 2014
  • 2015
  • 2016
  • 2017
  • 2018

Big Events

In 1988:
Guangdong Master Group was founded in south of Xinxing county, the largest production base of stainless steel kitchenware, become one of the earliest manufacturer of stainless steel composite bottom pot in China.

Big Events

In 1998:
Master Group imported the world leading level introduction of pressure welder, engaged in high-grade stainless steel composite bottom pot with exploitation, design and production.

Big Events

In 2005:
Master Group won the title of "National Free-inspection Quality Product" by the State Administration for Quality Supervision and Inspection and Quarantine, and was awarded the "Guangdong Famous Brand Product" in the same year.

Big Events

In 2008:
Master Group was awarded as “A grade credit company” by China Chamber of Commerce for Import and Export of Machinery and Electronic Products.
Master Group introduced modern aluminum pot production line and advanced spraying equipment, the production can be used for high-grade aluminum pot with a series of oxygen.

Big Events

In 2011:
Mater stainless steel products co., LTD. upgrade to Guangdong Master Group co., LTD., has become the jurisdiction subsidiary of Master Group Global co., LTD. (Hong Kong), Guangdong Master Kitchenware co., LTD., Guangdong Master Electrical Appliance co., LTD., Guangdong Hantz Metal wares Co., Ltd. ect. , become the top pot production enterprises of annual export ranked.

Big Events

In 2014:
By purchasing the historical knife brand in Germany, Master Group formally enter the European market; continue the accurate and strict technology and the special annotation to knife of German nation, the influence of Master Group reach a new height in global.
The group was awarded as Guangdong Provincial Enterprise Technology Center.

Big Events

In 2015:
Master Group’s signature innovative product, "Light Pressure Cooker" has received the prestigiousRed Dot Award, an auspicious design award recognized internationally.

Big Events

In 2016:
Is also an amazing year for Guangdong Master Group. We have successfully passed the assessment from the Chinese government, regarding the “Integration of Information Technology and Industrialization” and brought forth a new height for our future development.

Big Events

In 2017, it became a souvenir supplier appointed by the World Expo.

Big Events

In 2018, it won the honorary title of “Guangdong Enterprise Abiding by Contracts and Keeping Faith with Credit” for the consecutive fourteen year.

Group Honor

The Company has successively won many honorary titles such as “National May 1st Labor Medal”, “China Model Enterprise for Export Quality Safety”, “Informatization & Industrialization Integrated Management System Implementing Enterprise”, “National Quality & Integrity Benchmarking Enterprise”, “Guangdong High-tech Enterprise”, “Guangdong Engineering & Technical Center of Smart Kitchen Ware”, “Guangdong Provincial-level Enterprise Technical Center”, “Guangdong Industrial Design Center”, “Guangdong Intellectual Property Advantageous Enterprise”, “Guangdong Model Enterprise for Processing, Trade, Transformation & Upgrading”, “Guangdong Pilot Enterprise for Credit Management Demonstration and Creation”, “Guangdong Harmonious Enterprise”, “Standard & Good Behavior Enterprise”, “Model Enterprise for Good Faith & Law Abiding”, “Authorized Economic Operator (AEO)” and “Guangdong Outstanding Manufacturer”, and it has also won such titles as “Guangdong Famous Product”, “Guangdong Famous Trademark” and “Export Brand Vigorously Cultivated and Developed by Guangdong”.

The core values


We think, the core value of Master Group should fully base on the good faith and win-win relation, develop the team spirit and then achieve our aim. So, faith, harmonious, win-win is our core value.

Faith: Faith is the first of all the quality, faith is the foundation of the entire things. Faith is the root of a company and foundation of developing. So, giving sufficient faith and respect to clients and staffs, improving the clients and staff`s honesty to company, treating by sincerity, then cooperation will be improved, the company will be developed, and the goal will be a achieved.

Harmonious: Develop company by faith; satisfy staffs by harmonious; promoting team spirit; keep pace with the times; improve company`s own core competitiveness.

Win-win: The concept of Win-win is the common profit and aim of the company between employees, customers, cooperator and investor. To realize win-win of profit, we should insist sincerely cooperation, mutual development. Based on the principle of benefit sharing, risk sharing, the company cooperates with employees, customer, cooperator and investor and wins together.

Copyright·Guangdong Master Group 2012-2017, all right reserved.
ICP:06125436(Guangdong)   粤工商备P531706003334