Yu RihongDesign Director
Director Yu has had over 30 years of product design experience in the tableware and kitchenware industry, proficient at technologies such as hardware stamping, stretching and Bakelite moulds.
He has constantly made significant contributions to research and development of new products and the new products designed by him can be accepted by customers. Especially in the financial crisis, Master Group could get orders from customers due to new products designed by him and thus has taken in the leading position among enterprises of the same trade.
In addition, the designers led and/or trained by him have been accepted by the industry, and constantly made contributions to Master Group. With his direction, the designers have obtained different prizes at home and abroad for many times.
Liang YanmingChief Industrial Designer
Obtained the German Red Dot Award 2015
Founder of imitated steel casting
More than 80% of new products designed by him can win orders from customers.
Obtained the title of “Excellent Designer of Master Group” for five consecutive years
In 2012, he was invited by Guangdong University of Technology to give lessons to the students of the Department of Industrial Design.
Liang YuexiaChief Industrial Designer
She is a representative Chinese designer born after 1980. Her design products have always broke through traditional design styles of China but she has also skillfully combined Chinese element with elegance and hippie style. She is good at showing the “meanings” of Chinese elements by means of the “shapes” of Western cutting and has an extremely picky attitude toward of product appearances. Her overall design style is relatively neutral, simple but magnificent, and she usually embellishes details with traditional Chinese elements. New products designed by her have been sold well in emporiums around.
Ou ZheminChief Industrial Designer
His design style is elegant and trend-leading. He attaches importance to originality of product design. Desinger Ou skillfully combines retro elements with modern simple design and thus creates an exquisite but classical design style. Designer Ou thinks that materials are a key factor affecting product design, so he has unique opinions about the use of materials. At every New Products Release Conference, Designer Ou personally selects materials for mix and match and as a result, his design has seemed to be unique among the kitchen ware brands.
Huang ZhenhongChief Product Designer
He is a designer representative growing up from the grass-roots units. He is familiar with the characteristics of processing technologies and engineering materials. He has been engaged in design of photographic equipment and intelligent LED lamps. He entered the kitchenware industry in 2010, and has been engaged in design of world advanced tableware and kitchenware from then on. He likes combining new technologies with product design and pays attention to industry-most-advanced product experience.
Obtained the German Red Dot Award 2015
Founder of Light Press Pot
Founder and propeller of intelligent kitchenware
“Fashionable Ventilated Pot” designed by him took the second place in the GMC-Innovative Chinese Household Gift Industry 2013.
“Q1 Light Press Pot” designed by him took the third place in the GMC-Innovative Chinese Household Gift Industry 2013.
Li ZhihuaChief Visual Designer
He was very picky about visual sense and shapes when he was young. In addition, he also pursues perfection. As a result, he has possessed the unique visual design ability. Using his techniques with rich imagination, Designer Li has designed a large number of works with extremely exaggerated shapes, hoping to realize the imagined shapes through his free design. He has won a space for herself in the field of visual design by means of the “Streamline Concept”.
Wei MinChief Industrial Designer
In 2013, obtained the German IF Product Award
In 2013, obtained the German Red Dot Concept Award
In 2014, obtained the German Red Dot Concept Award
In 2010, obtained the IDEA Concept Award at the Industrial Design Competition, IDEA, USA
In 2011, was interviewed by CCTV12
In 2012, was interviewed by Shenzhen Special Zone Daily, and hit the headline of the Special Zone Daily as a special report of Shenzhen Design International Awards
In 2013, was interviewed by Nanfang Daily
In 2013, was interviewed by China Culture Daily
In 2013, obtained Best of the Best at the Red Dot Award and went to Singapore for accepting the prize
In 2014, was interviewed by CCTV13
In 2014, had an interview with Shenzhen Mayor Xu Qin as an industrial designer representative of Shenzhen
Jing ChaoChief Industrial Designer
At present, more than 40 kinds of products targeting different industries such as consumer electronics, medical, tool, electric, household, disadvantaged group aid product industries have come into the market.
In 2008, he entered Maxypro as an internship and finished his design assignment at university. The loudspeaker box products designed by him had come into the market during the period.
In 2009, he came to Shenzhen for taking the design job, mainly finishing the work such as design of Angel water purifier, water dispenser, interphone, multimeter, Sharp digital photo frame and laptop. Moreover, these products have successfully come into the market.
In 2010, he entered Xiamen Comfort Science & Technology (Group) CO., Ltd. to be engaged in massage armchair design. Many styles of massage armchairs and massager designed by him had successfully come into the market during the period. In the year, he obtained the IDEA Concept Award.
In 2011, he entered LKK Design. During the period, many styles of products designed by him have come into the market. The representative products are bone conduction hearing-aid for deaf-mutes entrusted by China Disabled Persons’ Federation and automatic hospital bed for intensive care in ICU entrusted by HOPE-FULL Medical Equipment Co., Ltd. He had also cooperated with CKCOM administered by Shenzhen Chuanglian Times Electronic Commerce Co., Ltd. during the period, and many styles of intelligent products designed by him have come into the market.